I found this interesting article today about how Rail Europe is doing something to "demystify" North Americans.
To simplify booking European rail travel, Rail Europe has introduced four categories of fares for point-to-point train tickets on all routes throughout Europe and the UK: economy (restricted economy), freedom (unrestricted economy), comfort (restricted premium) and premier (unrestricted premium). The company has also added virtual train trips featuring unscripted interviews with real travelers at www.raileurope.com to show North Americans how convenient and rewarding it is to experience Europe by rail.
More later.
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